WEB DEVELOPMENT / EVENT MARKETING / EXPERIENCE DESIGN

Building an interactive experience for event visitors

A custom web-based booth experience with multiple challenges and a leaderboard.

CASE 07 / LEO ANDRADEBuilt

THE WORK AT A GLANCE

I built an interactive web experience to give visitors a reason to spend time at a trade-show booth rather than rely exclusively on a static presentation or a brochure.

01 / THE CONTEXT

Why this
mattered.

At an event, the challenge isn't simply being visible. It is giving people a reason to engage, stay, and begin a conversation in a crowded environment.

A small interactive experience can make a booth feel less transactional, provided that it actually works and supports the event rather than distracting from it.

02 / MY ROLE

Where I
contributed.

I created a web-based hub featuring trivia, reaction-time and typing challenges, and a leaderboard. Building the experience brought together digital implementation, engagement design, and practical event planning.

I approached the project as something intended for real visitors, not a coding demonstration. That meant thinking about the flow of the experience and how it would be used in context.

03 / THE WORK

What that
involved.

  • 01Design a simple reason for a visitor to participate
  • 02Build multiple interaction formats in one interface
  • 03Connect participation to a leaderboard
  • 04Prepare the experience for an in-person marketing setting
04 / THE EVIDENCE

What I can
stand behind.

  • A custom interactive web experience was built.
  • No attendance lift, revenue impact, or other performance metric is asserted without measurement.
  • Company-owned designs or code are not redistributed here.

Professional event-marketing project, not a personal gaming portfolio.

05 / WHAT I LEARNED

I enjoy situations where a concept needs to become a working experience. It's a useful reminder that the last step of a good idea is not a slide deck—it's something people can use.
← All selected workAbout my approach ↗

CONTINUE EXPLORING

Another piece of
the bigger picture.

Connecting what customers need to what a team can deliver — Creating the materials, questions, and commercial context that support technical service decisions.

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