CAMPAIGNS / COMMUNICATION / CLIENT ACQUISITION

A PIDSA webinar supporting new client relationships

Developed and presented a webinar on Pennsylvania’s Insurance Data Security Act, connecting regulatory education with prospective customers and subsequent client acquisition.

WORK 04 / LEO ANDRADECompleted initiative

THE WORK AT A GLANCE

At Infradapt, I developed and presented a webinar on the Pennsylvania Insurance Data Security Act (PIDSA), translating a regulatory requirement into a relevant customer conversation. Multiple new client relationships followed through the company’s wider commercial process.

01 / THE CONTEXT

Why this
mattered.

The Pennsylvania Insurance Data Security Act, enacted as Act 2 of 2023, established cybersecurity and data-security obligations for covered insurance licensees. The subject made the webinar a concrete regulatory conversation rather than a general technology presentation.

The webinar brought an important regulatory topic directly to prospective customers and provided a foundation for further commercial conversations.

Public legal context: Pennsylvania Insurance Department: Act 2 of 2023 ↗

02 / RESPONSIBILITY

My contribution.

I developed the presentation around PIDSA and delivered the webinar myself. My direct contribution was turning the subject into a presentation and communicating it to prospective customers.

The webinar formed part of a wider commercial initiative that developed into multiple new client relationships.

RESPONSIBILITY AND RESULTS

From the work to the outcome.

The decisions, collaboration, and results behind the initiative.

01 / RESPONSIBILITY

Built and presented the webinar centered on the Pennsylvania Insurance Data Security Act.

02 / JUDGMENT

Developed the regulatory content and delivered the presentation directly to prospective customers.

03 / COLLABORATION

The company’s broader sales process carried the subsequent customer conversations forward.

04 / OUTCOME

Multiple new client relationships followed the initiative through the company’s wider sales process.

03 / THE WORK

What that
involved.

  • 01Develop a webinar focused on the Pennsylvania Insurance Data Security Act (PIDSA)
  • 02Prepare the content and the presentation
  • 03Deliver the webinar directly to an audience
  • 04Support a path from customer interest into follow-up conversations
04 / RESULTS

Results and takeaways.

  • I personally built and presented the PIDSA webinar.
  • Multiple new client relationships followed the webinar through the company’s sales process.
  • The initiative connected regulatory education, customer engagement, and commercial follow-through.

05 / WHAT I LEARNED

Leading the development and presentation of the webinar connected regulatory research, direct customer communication, and commercially relevant follow-through.
← All selected workAbout my approach ↗

CONTINUE EXPLORING

Another piece of
the bigger picture.

Finding the real problem behind a regulatory change: Using changes in obligations and customer behavior to build more relevant technology campaigns.

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