Built and presented the webinar centered on the Pennsylvania Insurance Data Security Act.
CAMPAIGNS / COMMUNICATION / CLIENT ACQUISITION
A PIDSA webinar supporting new client relationships
Developed and presented a webinar on Pennsylvania’s Insurance Data Security Act, connecting regulatory education with prospective customers and subsequent client acquisition.
THE WORK AT A GLANCE
At Infradapt, I developed and presented a webinar on the Pennsylvania Insurance Data Security Act (PIDSA), translating a regulatory requirement into a relevant customer conversation. Multiple new client relationships followed through the company’s wider commercial process.
Why this
mattered.
The Pennsylvania Insurance Data Security Act, enacted as Act 2 of 2023, established cybersecurity and data-security obligations for covered insurance licensees. The subject made the webinar a concrete regulatory conversation rather than a general technology presentation.
The webinar brought an important regulatory topic directly to prospective customers and provided a foundation for further commercial conversations.
Public legal context: Pennsylvania Insurance Department: Act 2 of 2023 ↗
My contribution.
I developed the presentation around PIDSA and delivered the webinar myself. My direct contribution was turning the subject into a presentation and communicating it to prospective customers.
The webinar formed part of a wider commercial initiative that developed into multiple new client relationships.
From the work to the outcome.
The decisions, collaboration, and results behind the initiative.
Developed the regulatory content and delivered the presentation directly to prospective customers.
The company’s broader sales process carried the subsequent customer conversations forward.
Multiple new client relationships followed the initiative through the company’s wider sales process.
What that
involved.
- 01Develop a webinar focused on the Pennsylvania Insurance Data Security Act (PIDSA)
- 02Prepare the content and the presentation
- 03Deliver the webinar directly to an audience
- 04Support a path from customer interest into follow-up conversations
Results and takeaways.
- I personally built and presented the PIDSA webinar.
- Multiple new client relationships followed the webinar through the company’s sales process.
- The initiative connected regulatory education, customer engagement, and commercial follow-through.
05 / WHAT I LEARNED
Leading the development and presentation of the webinar connected regulatory research, direct customer communication, and commercially relevant follow-through.